Danone Water take the James Irlam challenge

The management team from Danone took to the track on a blustery summers day in the James Irlam Truck Challenge at Bruntingthorpe Proving Ground in Leicestershire.

Each took their turn at the wheel of one of four James Irlam trucks to see how well they could manoeuvre the 44 tonne vehicle around the track as well as reversing.

Some were exceptional however, there was also an award for the ‘Scariest Moment of the Day’ who had her passengers looking rather worried!

“The day was a great success and a huge benefit to both companies as it helps build the excellent relationships between the two management teams” reported David Irlam, CEO.

Pictured: James Irlam Danone Contract Team with Danone Water UK.

Royalty visit Cheshire

David Irlam welcomed two unexpected visitors to Cheshire Polo Club recently – Their Royal Highnesses Prince Charles and The Duchess of Cornwall ! As TRH had previously attended a function in Chester and then at nearby Cotebrook Horse Centre, they then visited the polo club, meeting both David Irlam and the Polo Manager, David Rollinson before departing in one of the helicopters from the Royal flight, David took the opportunity to invite HRH Prince Charles and his sons to play in a tournament in Cheshire next year, so watch this space. David shares a joke with Prince Charles!

For further information on Cheshire Polo Club. Hospitality or Sponsorship, please click on: cheshirepoloclub.co.uk.

A night with the ‘Stars’

A massive £170,000 was raised for ‘When You Wish Upon A Star’ at this spectacular event, which stars many famous faces from Coronation Street and Granada TV.  As usual, David Irlam made a great MC and his request for donations was rewarded by some unbelievable generosity.

Each year, the Charity take over 100 very poorly children to Lapland to have Xmas dinner with Santa and to secure this amazing expedition, James Irlam donated £50,000.
A huge thank you from all the Directors to everyone involved.

Trailer Door Advertising

Welcome Break on Board: JIL have joined forces with Welcome Break in a new marketing campaign utilising trailer doors as advertising space. What better way for Welcome Break to promote the launch of their ‘Kids Eat Free’ promotion running in their service stations along all the motorway network. The launch of this advertising coincided with the James Irlam Charity event at the Belfry House Hotel also attended by Will Goodwin and Nick Wright from Welcome Break.

This style of advertising is proving more and more popular, particularly for James Irlam.

Keep on Moving: Eager to respond to customers requests for alternative advertising space, James Irlam recently negotiated a 14 month contract with ITIS, Integrated Transport Information Services, who provide all the traffic reports and safety campaigns for the motorway network.

40 of the James Irlam trailers now advertise the latest ‘Keep Moving’ campaign along with an information number that drivers held up in traffic jams can call for advice, obviously when stopped and in a safe position to do so!

See if you can spot any next time you’re on the road